Columbia Sportswear's CEO Speaks Out
From the Motley Fool:
Recently, outerwear-apparel and footwear firm Columbia Sportswear presented at the 14th annual Goldman Sachs retailing conference. CEO Tim Boyle, the company's featured speaker, updated investors on the current state of affairs, his long-term outlook for Columbia, and the reasons to keep an eye on the stock.
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In terms of brands, the namesake Columbia brand is "by far the biggest of our revenues," according to Boyle, and it's supplemented by Montrail, Mountain Hardware, Titanium, Sorel winter footwear, and the recently acquired Pacific Trail, which Boyle also sees as having significant potential in the outerwear category. Today, Columbia sells its products to more than 13,000 retailers throughout the world, with 40% of sales now taking place overseas.
So what makes Columbia tick? Many investors consider the company a mini-Nike, and the similarities are indeed all over: It calls Oregon home, maintains an asset-light business model by outsourcing product manufacturing to third parties, and has a subsequent focus on in-house marketing, inventory management, product development, and distribution.
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Posted by: virtual assistant staff | October 15, 2007 at 09:15 AM
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Posted by: virtual assistant staff | November 15, 2007 at 02:58 AM
If the truth about JanSport is of interest to anyone, I would provide the truth. Truth is what it is. Murray
Posted by: murray mccory | January 10, 2008 at 09:29 PM
Murray--I would love to know the real truth about JanSport--Have been wondering about this on and off for 30 years or so--Regards, Jim
Posted by: Jim Klazek | February 18, 2008 at 08:08 PM